WE DO A FEW THINGS,
AND WE DO THEM WELL.
We offer a full range of marketing services, grounded in digitally-led data and insights.
We work side-by-side with you to identify gaps and opportunities, and to execute against them to reach common goals. Think of us as your very own team of marketing experts.
We create marketing solutions that solve business challenges. Our toolkit includes:
Strategy
Our strategic process is based on the simple principle of Connection. It’s a mix of science, art, and passion for what we do.
We identify the valuable moments that are essential to build brands, engage customers, influence behaviour and unlock business growth.
Our 6-step process is tested and proven. It has been designed to accelerate sustainable growth for both small and large businesses.
We can set you up for success. The right tools can create huge efficiencies for your marketing investment, help you reach your goals and grow your business.
If you want to know what this could would mean for your business, connect with us.
"Strategy without process is little more than a wish list"
Robert Filek
SEM & SEO
Search is a crucial part of any marketing strategy and the strongest driver of ROI. Our Connected One Search approach utilises market-leading technology and ensures every dollar is spent in the most effective way.
We recognise that the technology is only as good as the people using it, so we pride ourselves not only on being experts in the tools of the trade, but in knowing how to get the most out of them.
Our services include:
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Strategy
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Account Set-Up
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Keyword Research
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Competitor Insights
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Technical Audits
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Performance Optimisation
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Reporting & Analytics
"Search engine marketing and search engine optimisation are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there."
Marc Ostrofsky | Venture Capitalist
Digital Media
We are experts in all forms of digital media – and are constantly exploring the landscape for new, innovative and effective ways to communicate online.
Our expertise includes:
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Social Media
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Programmatic trading
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Mobile
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Premium Display
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Video on Demand (BVOD)
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eDMs
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Native and Content Amplification
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Retargeting and Dynamic Creative
Unlike many other boutique agencies, our specialist teams are located on-site, giving our clients a huge competitive advantage: control, flexibility and agility.
Do you know who is currently running your Display and Social ads? Do you speak to them directly? If not, perhaps it's time to speak with us.
We never let a lead go cold.
We run sophisticated re-marketing and retention campaigns. Whether we bring warm-leads back to your site, target look-a-like audiences or upsell to your existing database, we will use our digital expertise to take advantage of every opportunity.
Traditional 'Offline' Media: TV, Radio, Outdoor, Print & Direct Mail
We take a holistic view of traditional and digital media, ensuring one complements the other, and each channel plays a specific role in driving awareness, consideration and purchase.
Rather than relying on traditional media planning and research alone, we take a digital-led approach. This allows us to think differently, move quickly, test and prove concepts, messages and target audiences prior to rolling out campaigns at scale.
Each campaign is unique and leverages the strengths of each channel to effectively deliver the right message to the right audience at the right point in time – minimising wastage & maximising effectiveness.
We drive great offline deals, and can expand your current capabilities to cross in to digital TV, and programmatic radio and outdoor.
Let us show you the difference this can make to your overall marketing budgets and your results. Connect with us.
How do you currently test out new audiences and messages before diving into big media campaigns? Can you do it quickly and efficiently? Let us show you how we do it to mitigate risk and waste.
E-commerce
E-commerce is a lucrative platform for clients, but it can be daunting to launch and challenging to scale effectively.
Whether you sell direct to the consumer or through a marketplace, the Connected e-Commerce team can advise, build, enhance and manage your e-Commerce campaigns, allowing you time to focus on what’s most important.
We will ensure the right technical framework is in place to effectively compete with your category, your campaigns are streamlined to the customer journey, insights are readily available, and every element is optimised to achieve your strategic objectives.
Our role is to make our clients successful online.
"E-commerce is a powerful means to connect the unconnected to global trade."
Arancha Gonzalez | Executive Director of the International Trade Centre
Real-time Reporting & Insights
What you measure gets managed.
Data is the foundation of marketing, and informs everything we do – and don’t do – for our clients. We use data to understand your audience and unlock their potential.
These insights help give your business a competitive edge and remove the guesswork and inefficiencies from marketing.
We’re excited by numbers, Excel charts, new reporting technologies, lowering CPAs and increasing ROI.
Our client reports and dashboards provide a consolidated view of each customer; from first touch to onsite & conversion behaviour, cross-referenced with business intelligence. A single customer view tells a powerful story.
"Transparency is a value we live by in every part of our business. We ensure our clients are involved in the custom creation of their report templates. We ensure our reporting delivers actionable insights, so clients have the information they need for effective decision-making."
Joshua Barnes | Director Connected
Creative - Ads that Engage & Convert
With a focus on results, media and creative go hand-in-hand. We can work with your creative agency, your in-house creative team, or we can build it for you. Whoever is involved – we work as one team, focussed on your commercial goals.
With ten years of experience in media – we simply won’t push out creative that we know won’t work.
Every single ad that passes through our hands is reviewed and challenged by our paid media experts to make sure that it will convert against your set goals.
Is your creative holding you back? We can help.
Is it your media strategies, your campaign optimisation, your creative, or your digital customer experience that needs the most attention right now? We can help.
Landing Page Conversion Optimisation
We obsess over performance marketing data and customer journeys. We spend every client media dollar as if it were own - this constant focus helps to identify and rectify blocks on the path to conversion. Often, small tweaks to a landing page can have a huge impact on conversion and campaign ROI.
With a deep understanding of your audiences, we use attribution analysis to help you build landing pages that maximise the value of every consumer that connects with your ads and your website.
We’ve been specialising in Performance marketing for 10 years – we know the tips and tricks that add up to make a huge difference in your conversion rates. Are your landing pages converting? Connect with us.
Considering building your own in-house media agency?
By building internal media capabilities while keeping agency support, brands can increase visibility, continuity, and control—without sacrificing access to premium expertise and support.
Building and Supporting In-House Agency Teams
For innovative brands looking to take greater ownership of their media function, a hybrid in-housing model offers a best-of-both-worlds solution.
We bring decades of experience in building and leading media agency teams, and we currently work with some of Australia’s best in-house marketing teams under a hybrid model.
Connected In-Housing Services:
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Feasibility Analysis: Not sure where to begin? We can help you build a business case and identify the right model for you.
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Build & Enhance: We're here to streamline the setup of your in-house team, ensuring everyone and everything clicks into place – aligning people, structures, processes and technology.
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Checks & Balances: Sometimes all you need is a fresh pair of eyes. Our audits dissect your campaign strategies and challenge your internal approach, keeping your campaigns sharp and in sync with the latest industry standards.
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Flexible Support: Tap into our team when you need an extra hand or access to specialised skills. Use our team to cover gaps and to scale up/down wherever hiring a permanent full-time role in-house doesn’t make sense.
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Strategy Sessions: Collaborate with us on your marketing plan. We bring insights from a wide array of brands and sectors to help spark growth and innovation.
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Reporting & Analytics: The key to your in-house marketing team is actionable data. There are a lot of good analytics and reporting platforms available – we’ll identify and configure the best analytics tools for you, ensuring you get the insights needed to make smarter business decisions.
