Full Service Digital Agency Connected continues to grow with new appointment Claudeen Martinez in the role of General Manager. The new role has been created due to the incredible growth the agency has experienced over the past 5 years and will focus on operational efficiencies and agency diversification.
Claudeen brings with her 20 years of industry experience across client, agency and research, most recently holding the Head of Reprise Sydney role where she restructured the agency and focused on special projects and agency partnerships. Prior to this she has held roles in Bluescope, Dentsu Aegis, Roy Morgan Research and Mindshare.
Of the appointment Claudeen says, “I’m excited to be working for an independent agency not held back by interagency politics. From our first meeting I felt the energy and enthusiasm, there’s an undeniable depth of knowledge present at every level, but a refreshing hustle mentality. I’m thrilled to be part of a team that is forging new pathways and setting a new standard for agency knowledge and service.
Company Owner and Director Laura Hamod Barnes says, “We pride ourselves on our approach to Client Service and Agency Culture, I’ve known Claudeen for a number of years and watched her transform Reprise Sydney. She’s a perfect fit for our agency and a great addition to our strong Leadership team. I’m sure her vast experience will help drive continued growth and direction for Connected.
Claudeen will commence in the role on January 13th.