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We've helped brands, big and small, maximise their marketing investment.
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We offer big agency smarts and experience combined with small agency innovation and flexibility.
BVOD Advertising
built for attention
BVOD Advertising reaches your audience in moments that matter with broadcast-quality impact.
Not leveraging BVOD?
That's a growth opportunity waiting to happen
Frequently Asked Questions
BVOD (Broadcast Video On Demand) is the delivery of TV content via digital platforms, through publishers like 7plus, 9Now, 10Play and SBS On Demand. BVOD advertising places your video ads within these premium, brand-safe environments.
BVOD offers a more premium, TV-like experience, ads are non-skippable, full screen and often reach more engaged, harder-to-reach audiences. It also gives you the control of digital with the quality of broadcast.
No. While BVOD excels at upper-funnel impact, when used as part of an integrated digital strategy, it can drive strong mid- and lower-funnel performance, especially with audience targeting and frequency control.
We track key metrics like ad completion rate, reach, frequency, cost-per-completed view and brand uplift (where supported). All reporting is tailored to your business KPIs. We also go beyond in-console metrics and measure real impact like search uplift, organic performance and bottom-funnel performance improvements.
Budgets vary by audience size and objectives, but we typically recommend starting from $10,000 to ensure meaningful scale and data insight. We’ll work with you to plan a budget that delivers on your goals.
“In my 10 years+ working in digital marketing, Connected have been hands down the best digital media agency I have personally worked with. They really understand our business goals, the challenges of our industry, and they have adapted to our changing needs over the years. Plus, they are a good bunch of people that are a joy to work with!”
Anna Lu
Aveo